Trust Your Culture

What makes Silicon Valley the center of entrepreneurial activity in the global economy?
There are many elements of Silicon Valley that combine to create a nurturing ecosystem for startups, including:
- access to startup capital;
- top tier VC's;
- world-class higher educational institutions (Stanford, Berkeley, Santa Clara University);
- mentoring and startup networking groups; and
- the ability to attract top talent from around the world.
Although the San Francisco Bay Area is a strong financial center, the Bay Area moves and manages far less capital than cities like New York City, London, and Hong Kong. As well, the Boston area has a higher density of top universities than the Bay Area.
The key to the success of Silicon Valley is the combination of all the above mentioned elements. One other softer part of the equation is the Silicon Valley culture.
The Silicon Valley startup culture is more than flex-hours, flip flops and ping pong tables, though those are certainly common-place. However, as the dot-com excess demostrated, you can not create a startup culture by simply buying a foosball table.
The hiring process is where the cultural matching process begins. Early stage startup companies need to attract workers who are:
- honest,
- dedicated,
- intelligent,
- passionate about the company's mission, and
- self-starters.
Hard - yes, impossible - no.
Candidates need to bring to the table the following traits:
- honesty,
- intelligence, and
- self-confidence.
For many organizations, high impact projects, work flexibility, and trust are only granted to those who have paid their dues and have an unblemished track record. This system works well for larger organizations, but can derail a small, but fast-growing company.
The genius of the Silicon Valley startup culture is that new employees are granted a valued-member status at the hire date. In turn, these intelligent, self-confident new hires respond by stepping up to the challenge and acting more like stewards of the business than employees punching a clock. Those new to startups may be surprised at the lack of parental controls. Startups are largely devoid of controls, procedures, and rules. If the person is a match for a startup environment, they will appreciate the trust and confidence that the company has granted to them. This in turn stimulates the dedication to the company and drive towards the company's mission. Those who can not function with the lack of formal structure will move onto more mature business organizations. A company's unconditional trust creates a robust work environment where honest, hard-working people will produce amazing results.
If a company's leadership team is worried that employees will abuse the trust granted, or will make huge errors without guidance; then they need to take a closer look at the criteria they are using when hiring new employees. Large organizations have a huge employee pool from which to identify star performers. Startups do not have that luxury, though the need for "A" players in a startup is equally critical. By empowering and trusting team members, the employees gifted with aptitude will quickly develop into star performers.
The startup culture is based on the following formula:
- Hire well.
- Empower these workers.
- Expect exceptional results.
This formula can be utlized anywhere, but in Silicon Valley, where dynamic entrepreneurs are legendary, and failures are forgiven, the environment is particular accomodating.
Labels: corporate culture, hiring right, honesty, silicon valley, startups, trust
The Green, Green Valley

2008 is shaping up to be the year of "Green Tech". Green technology has been gaining momentum over the past couple of years, but Web 2.0 companies led by Facebook, MySpace, Digg and YouTube had previously dominated the lion's share of attention, press, and VC dollars.
Discussion at the numerous startup networking sessions in the valley is shifting from SEO and unique visitors to solar, biofuel, energy efficient LEDs, and hybrid and electric cars. $124/barrel gas, the rising costs of rice and corn, and a robust VC funding environment has pushed green tech into the spotlight.
Many of the people I frequently run into at networking events have shifted their focus from web 2.0 to green tech. Interest in green tech is largely being fueled by the VC's growing interest in this sector. Kleiner Perkins recently made news with their $500 million "Green Growth" fund led by Al Gore.
There are some exciting innovations coming from Silicon Valley in Green Tech including biofuels, solar, electric/hybrid cars, and LED lighting to name a few. With the influx of VC money and talent looking to tackle alternative energy, fuel efficiency, and earth friendly materials, it will be exciting to see how many Facebook, Digg, YouTube successes will emerge from the green tech sector.
It is impressive to see how quickly Silicon Valley mobilizes and moves on to the "next big thing" as evidenced by the shift from Web 2.0 to Green Tech. Many of the players are the same, but the game has changed. A reason that Silicon Valley is seen as an innovation center is largely due to the fact that the key participants - technologists, enterpreuners and VC's - fearlessly tackle new challenges in hopes of capitilizing on the opportunties of these emerging markets.
Labels: al gore, green growth, green technology, kleiner perkins, silicon valley, vc funding