You Can Take My Life, But You'll Never Take My Free Soda!

What is the cost of "free sodas" for a company? What is the price of creating and maintaining a "startup culture"? Unrelated? Maybe not.

This case study has been presented by serial entrepreuner Steve Blank. Steve spends much of his time teaching entreprenuership at Stanford and U.C. Berekeley.

So the simple answer is that it costs around $10,000 annually to furnish free sodas and snacks to a team of 50 employees. However, as with humans and life, the full store is a bit more complex.

You can read Steve's case, and the corresponding comments regarding this thought-provoking question.

As a point of reference, an engineering recruiting cost is typically 20-25% of the placed employees 1st year salary. With top notch engineers earning north of $100K annually in Silicon Valley, you can do your own math.

Enjoy the read, and careful with that Coke, Eugene.