Thursday, October 8, 2009

HOW TO: get more catering orders for your restaurant.


To get more catering orders we must first understand who our customers are.
They are office managers/ admins who need to order for the rest of the employees. Let's put ourselves in their shoes and try to figure what problems they may face and how to make it easier to order from you.

Problems:
1.Not sure what to order: The user is new to your restaurant and they are not familiar with your menu.

2.Not sure how much to order: They are ordering for ALOT of people. It will be hard if they do not know generous your servings are.

3.Budget.

Solution:
Quik Catering! That's what we call it at GetQuik but basically it's just a catering option for customers.

The whole idea of Quik catering is to come up with a PER PERSON MEAL OPTION.

So at $X per person the customer will get:
appetizer
entree
rice/naan/noodles/other staples
dessert
*add or remove category from the list above depending on your cuisine type and cost

tips:
1.Have multiple product options in each category e.g. for appetizer there's 5 types of appetizers to choose from. Same for entree, dessert etc.

2.Multiple price point to fit their budget e.g.
at $9 per person you get
1 appetizer 1 entree
but at $10 per person you get
1 appetizer 2 entree and dessert
it's always good to have around 3 pricing points.

3.You can charge extra if certain dish are more costly to make e.g. you can charge $1 extra if the customer chooses a salmon dish instead of a beef, pork or chicken dish.

Advantages:
1. A chance to showcase your popular products!
2.Customer enjoy variety!
3.Customer have enough food to go around!
4.Customer stays in budget!

In a nutshell, the customer will be able to order from you with much ease. And that's how you can get more catering orders for your restaurant.

Once you've come up with your Quik Catering option, just fax to 408.519.6716 or email to support@getquik.com! We will add it to your exisiting menu!

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