GetQuik Blog
Wednesday, May 21, 2008
  Reed Keeps NetFlix One Step Ahead
NetFlix has faced numerous challenges over its 11 year history, and has emerged stronger after each incident.

Here's a list of some of the more memorable events:

- The Early Days: Skeptics speculate the DVD-mail model life would be short-lived as video-on-demand technologies eclipse the young upstart.

- March 5, 2002 - Dot.com collapse: Netflix has 500,000 paid subscribers and 15,000 new subscribers each month.

- May 23, 2002 - The IPO: Netflix (Nasdaq: NFLX) closes up 12% as it IPO's in a turbulent stock market at the height of the dot.com implossion, the wake of 9/11, and the Enron scandal. The stock goes on a tear, splitting on 2/12/2004.

- April, 2004 - Walmart.com: Walmart.com enters the DVD-mail rental market. The service and web-site is practically a mirror of the Netflix offering. The notable difference is that the colors are blue instead of red on the mailing envelops and on the Walmart.com web-site. Unable to significantly cut into Netflix's lead, Walmart.com takes a lower cost tactic to try and win business from Netflix. Netflix stands firm and continues to focus on customer service and innovation.

-June 16, 2005 - Walmart.com: Walmart.com exits the market as a clear indication of Netflix's superior execution.

- October 27, 2004 - Blockbuster: Blockbuster jumps in the game. Blockbuster is a little slow out the gate as it determines how to enter the market without canabalizing its retail store outlets.

- September 7, 2006 - Amazon.com: Amazon.com introduces its "Unbox" service for video and movie downloads. The service has modest success, though no immediate threat to Netflix.

- 2007 - Blockbuster: Blockbuster gets more serious about the DVD-rental competition with Netflix and starts a price war. In conjuction with the price war, Blockbuster unleashes a massive advertizing and marketing campaign culminating in a SuperBowl in Feb 2008. Additionally, they allow customer to receive DVD's by the mail or at a retail location, which proves to a be popular draw. Netflix responds by dropping their prices, and further putting pressure on Blockbuster's profits. Blockbuster's stock (NYSE: BBI) falls into the low single digits as Netflix stock recovers and rises above 30 in early 2008. The war is over and Netflix is the victor.

- February 21, 2007 - Apple: Apple releases a new set-top box that allows customers to download movies to the Apple TV. Sales of Apple TV have been disappointing to date, though it is not wise to discount Mr. Jobs.

- March 7, 2007 - Netflix: Netflix announces a new Video on Demand option. Selection is somewhat limited, but Reed Hastings is bullish on the technology.

- July 11, 2007 - Amazon.com: Amazon.com and TiVo partner up allows customers to download movies and videos from the Amazon.com webstore to their TiVo. Jury still out on the success of this model, though good idea to combine Amazon.com web expertise with the passionate installed user-base of TiVo owners.

- May 20, 2007 - Netflix: Netflix introduces a $99 set-top box by Roku. Netflix customers can download movies to the set-top box to get videos-on-demand within minutes.

I am particularly intrigued by the latest Netflix introduction. It shows that Reed Hastings does not believe in sacred cows, and is willing to push the envelop in terms of price point in order to take a leadership position in the video-on-demand market.

CONCLUSIONS:

Reed's record shows that he has a strong understanding of market timing, pricing, technology innovation and customer service.

Market Timing: Realizes early that video-on-demand is not ready for prime time, and instead creates (and patentes) a novel way to ride the wave of DVD-adoption in order to revolutionalize the movie rental business. Now with broadband Internet access becoming more ubiquitous and storage prices plummeting, Netflix is bullish on the opportunity that movies-on-demand offers.

Pricing: Willing to sacrifice profits to punish a poorly financed and wounded competitor - Blockbuster.

Technology Innovation and Customer Service: Rather than panic or enter into an expensive patent infringement battle with Walmart, Reed focuses on customer service and business execution to outflank the slower giant.

When Bezos and Jobs set their sites on movies-on-demand, it appeared that these tech goliaths might eventually cripple Netflix's business. However, with the Netflix $99 set-top box by Roku, and Reed's guidance, Netflix may yet win the movies-on-demand battle. If Netflix does outduel Amazon and Apple, Reed Hastings will likely achieve the level of fame of these other charismatic business legends have.

Labels: , , , , , , , ,

 
  Trust Your Culture
What makes Silicon Valley the center of entrepreneurial activity in the global economy?

There are many elements of Silicon Valley that combine to create a nurturing ecosystem for startups, including:

- access to startup capital;
- top tier VC's;
- world-class higher educational institutions (Stanford, Berkeley, Santa Clara University);
- mentoring and startup networking groups; and
- the ability to attract top talent from around the world.

Although the San Francisco Bay Area is a strong financial center, the Bay Area moves and manages far less capital than cities like New York City, London, and Hong Kong. As well, the Boston area has a higher density of top universities than the Bay Area.

The key to the success of Silicon Valley is the combination of all the above mentioned elements. One other softer part of the equation is the Silicon Valley culture.

The Silicon Valley startup culture is more than flex-hours, flip flops and ping pong tables, though those are certainly common-place. However, as the dot-com excess demostrated, you can not create a startup culture by simply buying a foosball table.

The hiring process is where the cultural matching process begins. Early stage startup companies need to attract workers who are:

Hard - yes, impossible - no.

Candidates need to bring to the table the following traits:

For many organizations, high impact projects, work flexibility, and trust are only granted to those who have paid their dues and have an unblemished track record. This system works well for larger organizations, but can derail a small, but fast-growing company.

The genius of the Silicon Valley startup culture is that new employees are granted a valued-member status at the hire date. In turn, these intelligent, self-confident new hires respond by stepping up to the challenge and acting more like stewards of the business than employees punching a clock. Those new to startups may be surprised at the lack of parental controls. Startups are largely devoid of controls, procedures, and rules. If the person is a match for a startup environment, they will appreciate the trust and confidence that the company has granted to them. This in turn stimulates the dedication to the company and drive towards the company's mission. Those who can not function with the lack of formal structure will move onto more mature business organizations. A company's unconditional trust creates a robust work environment where honest, hard-working people will produce amazing results.

If a company's leadership team is worried that employees will abuse the trust granted, or will make huge errors without guidance; then they need to take a closer look at the criteria they are using when hiring new employees. Large organizations have a huge employee pool from which to identify star performers. Startups do not have that luxury, though the need for "A" players in a startup is equally critical. By empowering and trusting team members, the employees gifted with aptitude will quickly develop into star performers.

The startup culture is based on the following formula:

  1. Hire well.
  2. Empower these workers.
  3. Expect exceptional results.
This formula can be utlized anywhere, but in Silicon Valley, where dynamic entrepreneurs are legendary, and failures are forgiven, the environment is particular accomodating.

Labels: , , , , ,

 
Thursday, May 8, 2008
  The Green, Green Valley
2008 is shaping up to be the year of "Green Tech". Green technology has been gaining momentum over the past couple of years, but Web 2.0 companies led by Facebook, MySpace, Digg and YouTube had previously dominated the lion's share of attention, press, and VC dollars.

Discussion at the numerous startup networking sessions in the valley is shifting from SEO and unique visitors to solar, biofuel, energy efficient LEDs, and hybrid and electric cars. $124/barrel gas, the rising costs of rice and corn, and a robust VC funding environment has pushed green tech into the spotlight.

Many of the people I frequently run into at networking events have shifted their focus from web 2.0 to green tech. Interest in green tech is largely being fueled by the VC's growing interest in this sector. Kleiner Perkins recently made news with their $500 million "Green Growth" fund led by Al Gore.

There are some exciting innovations coming from Silicon Valley in Green Tech including biofuels, solar, electric/hybrid cars, and LED lighting to name a few. With the influx of VC money and talent looking to tackle alternative energy, fuel efficiency, and earth friendly materials, it will be exciting to see how many Facebook, Digg, YouTube successes will emerge from the green tech sector.

It is impressive to see how quickly Silicon Valley mobilizes and moves on to the "next big thing" as evidenced by the shift from Web 2.0 to Green Tech. Many of the players are the same, but the game has changed. A reason that Silicon Valley is seen as an innovation center is largely due to the fact that the key participants - technologists, enterpreuners and VC's - fearlessly tackle new challenges in hopes of capitilizing on the opportunties of these emerging markets.

Labels: , , , , ,

 
Views from a Founder of a Technology Startup

Archives
March 2007 / April 2007 / May 2007 / June 2007 / July 2007 / August 2007 / September 2007 / October 2007 / November 2007 / December 2007 / January 2008 / February 2008 / March 2008 / April 2008 / May 2008 / June 2008 /


Powered by Blogger

Subscribe to
Posts [Atom]

Subscribe in a reader