An Apple Walks Into the Space and...

A certain technology company out of Cupertino has recently been making some noise about revolutionizing the way we order food and beverages. No question that their track record has been impressive recently. Apple was not the first to come up with an MP3 player or a mobile phone, but their entry into these markets have changed the game. In MP3's they have dominated the industry and left others like the Zune in the dust. For mobile phones, there are still major players to contend with, and these folks have deep pockets and will determinedly protect their turf. As Apple's entry into phones is still new, the end result of their entrance into the space is unknown. AppleTV, so far, has not worked out according to plan, but that does not mean that new versions may not change that situation.

So is Apple's entry into the space good or bad for GetQuik?

It is too early to tell, but it presents challenges and opportunties. With Apple's presence, the growth in on-line and mobile restaurant transactions will greatly accelerate. Apple will create awareness from consumers and restaurant operators. Additionally, Apple will be landing major deals with large operators such as Starbucks. Restaurants in the US generate over $500 billion in revenues. Of this $500 billion, approximatley $350 billion is spent on casual and quick service dining. The other $150 billion is spent on fine dining. With such a large addressable market comprised of single unit, francisors, regional, and national chains, GetQuik sees an opportunity to take advantage of the PR and awareness Apple creates. There is room for more than one winner in this market. There is a very good chance that Apple with their brains, resources, and passionate user base will make the final cut. The competition to join or beat them will be fierce, and that is why Apple's entry will be interesting. The race is afoot and only the strong will survive.

Happy New Year indeed.

For the record, GetQuik has offered mobile food ordering solutions since May 2007 (J2ME and WAP).