Banking on Mobile Alerts

JP Morgan Chase has a new advertising campaign. A young female customer is kissing her boyfriend and is interrupted as she receives a mobile notification confirming that her deposit has been posted.
Online banking is gaining momentum. Now banks are beginning to experiment with mobile-banking. It is still early in the game, but consumers have shown interest. The initial use case? Balance inquires. Consumers prefer to handle bill payments and other more complex transactions from their homes.
We are a ways off before mobile banking becomes mainstream, but mobile alert services can be implemented effectively today. Customers are interested in getting notifications for daily balances, insufficient funds, low balances, and transfers. This level of financial visibility for consumers and small business owners would provide increased customer loyalty. Besides attracting new tech savvy consumers, mobile alerts are a good way to get customers more comfortable with mobile banking.
Labels: chase, jp morgan chase, online banking