Evite offers a simple way to setup an event. Add a few emails and you are good to go. FaceBook is taking event coordination to the next level. You can easily create an event in FaceBook, and use it to invite friends inside and outside your network. Discovering who is attending the event is much easier as you can see their names, profiles and affiliations (their FaceBook profiles). The impact is profound. You can discover associations pre-party and take the opportunity to meet someone new through a friend (whether they are at the party or not). We need a new networking etiquette rule book, as MySpace, FaceBook and LinkedIn are changing the rules of the game. There will soon be a day when it will be expected that before a meeting each person has taken a few minutes to study the other party's FaceBook and LinkedIn profiles.
Evite has a loyal installed base, but the combination of social network and event management is powerful. I expect that Evite will introduce social networking features or partner up with one of the key players. Looks like FaceBook already has built their events engine, so the clock is ticking.
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