For anyone who listens to the Live 105 morning show, you know that Woody loves the Falafel Drive-In. Nary a day goes by without him given this well-known San Jose institution a plug.
Falafel Drive In is to falafels what In N' Out is to hamburgers. A place that generates huge praise, long lines and a dedicated and vocal following. Now their most vocal and famous fan is a highly-rated morning DJ in one of the biggest media markets in the nation. Dumb luck?
The reality is that in order to create a buzz around a product, business or service is that you have to provide a killer product. Billionaire Richard Branson was questioned on how his Virgin brands are able to succeed so well in marketing. His response? To paraphrase Mr. Branson: The key is not marketing, the key is to build a great product and continue to strive towards improving it every day. In turn, the marketing, publicity and buzz comes in time.
In a world where the American consumer is instantly on-guard and skeptical of paid ads and sponsorships, a word of month mention from a friend, or better yet a public figure is golden. So work on building a Falafel Drive-In product or service, and one day, you may get your Woody.
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