As most people know, employees at startups have to wear a lot of hats. The challenge is that not all hats fit. No matter how much hard work you put in, there are domains that certain individuals are not very good at. You can have all the books, how-to guides, and dedication in the world, but if you are not artistically inclined, it is safe to assume that you will not be able to paint a Mona Lisa.
So think about your network and determine who has extreme talent or deep domain experience in areas you are not good at. You can not expect your friends to work for nothing and dedicate tons of hours and time to your work, but where you can get real value is in areas that are not time-intensive, but talent intensive.
One of my best friends has always has a gift for drawing cartoons. So when we needed a mascot & logo for GetQuik, I asked him to draw up some samples. A couple days and 20 drawings later, we have our logo/mascot. It didn't take him that long to do the work, and drawing is something he is good at and likes to do. Realize your limitations and see if you can use your friends to help you on your journey.
If anyone has examples where they have called on their friends successfully or unsuccessfully to help in their business, please comment.
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