Monday, May 28, 2007
FaceBook for Business
If you ask most business professionals which social network they use for thier business contacts, the most common answer will be LinkedIn. Now that FaceBook has opened its doors for all (no need for an .edu account anymore), that answer may change.
Once you begin using FaceBook, you will find it the best social networking tool to connect with your past. Just say "NO" to MySpace for professional purposes unless you are a musician or comedian. FaceBook is particularly effective for connecting with friends from high school and college. FaceBook will eventually be a great tool for connecting with old work colleagues once more business professionals realize that FaceBook is no longer just for college kids anymore. FaceBook's strength is in the way it connects you with groups. If you have an affiliation with a group where you met and knew a lot of people, FaceBook can often reconnect you with these folks.
LinkedIn is more directed towards your present work contacts. Who do I interact with in business on a regular basis, and who do they know.
To use a "Tipping Point" analogy, FaceBook is great at expanding your network through "weak ties", whereas LinkedIn is better for "strong ties."
In business, who you know is very important, so try out FaceBook and catch up with some friends from your past. The FaceBook network is going to continue to expand, and will be more and more useful over time.
If you ask most business professionals which social network they use for thier business contacts, the most common answer will be LinkedIn. Now that FaceBook has opened its doors for all (no need for an .edu account anymore), that answer may change.
Once you begin using FaceBook, you will find it the best social networking tool to connect with your past. Just say "NO" to MySpace for professional purposes unless you are a musician or comedian. FaceBook is particularly effective for connecting with friends from high school and college. FaceBook will eventually be a great tool for connecting with old work colleagues once more business professionals realize that FaceBook is no longer just for college kids anymore. FaceBook's strength is in the way it connects you with groups. If you have an affiliation with a group where you met and knew a lot of people, FaceBook can often reconnect you with these folks.
LinkedIn is more directed towards your present work contacts. Who do I interact with in business on a regular basis, and who do they know.
To use a "Tipping Point" analogy, FaceBook is great at expanding your network through "weak ties", whereas LinkedIn is better for "strong ties."
In business, who you know is very important, so try out FaceBook and catch up with some friends from your past. The FaceBook network is going to continue to expand, and will be more and more useful over time.
Labels: FaceBook, LinkedIn, tipping point
¶ 10:31 PM
