I had an opportunity to speak with the "Big Cheese" from Pizza My Heart - Chuck Hammers a few months back. Pizza My Heart is a Bay Area favorite (12 locations, soon to be 13) for pizza by the slice.
One thing that Pizza My Heart is well known for is their t-shirt deal. You can get a slice of pizza, a soda and a t-shirt for $5! If you are relaxing downtown in Santa Cruz, Palo Alto or Los Gatos; there is a high likelihood that you will see someone wearing one of these shirts. All told, they have sold 425,000 shirts and counting. Pizza My Heart sells so many of these shirts annually, that this meal/t-shirt deal is no longer a loss leader. You can get t-shirts seriously cheap if you buy in bulk. You can bet the original goal of the t-shirt promotion was not to make a quick buck, but rather to create brand awareness and customer loyalty. This campaign has achieves this desired result and then some. Pizza My Heart is not the only pizza by the slice option in the Bay Area, but it is the best known. Pizza My Heart focuses on a quality product, premiere locations, and the t-shirt promotion. Unlike other pizza shops, they hardly do any coupons or print advertising. Having a cute baby or a cute babe wearing your logo can be a powerful brand building strategy.
In the spirit of Chuck Hammer's brilliant campaign, if you are a registered GetQuik customer and would like one of our t-shirts (lime green), email support@getquik.com with your mailing address and GetQuik user name. We will send you a t-shirt (M, L, XL).
One thing that Pizza My Heart is well known for is their t-shirt deal. You can get a slice of pizza, a soda and a t-shirt for $5! If you are relaxing downtown in Santa Cruz, Palo Alto or Los Gatos; there is a high likelihood that you will see someone wearing one of these shirts. All told, they have sold 425,000 shirts and counting. Pizza My Heart sells so many of these shirts annually, that this meal/t-shirt deal is no longer a loss leader. You can get t-shirts seriously cheap if you buy in bulk. You can bet the original goal of the t-shirt promotion was not to make a quick buck, but rather to create brand awareness and customer loyalty. This campaign has achieves this desired result and then some. Pizza My Heart is not the only pizza by the slice option in the Bay Area, but it is the best known. Pizza My Heart focuses on a quality product, premiere locations, and the t-shirt promotion. Unlike other pizza shops, they hardly do any coupons or print advertising. Having a cute baby or a cute babe wearing your logo can be a powerful brand building strategy.
In the spirit of Chuck Hammer's brilliant campaign, if you are a registered GetQuik customer and would like one of our t-shirts (lime green), email support@getquik.com with your mailing address and GetQuik user name. We will send you a t-shirt (M, L, XL).
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